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What Can “Singlish” Teach You About Copywriting

Today’s article is a little unusual. It came up because I found myself switching between Singlish and English every day. So I thought, “Is there a link between Singlish and copywriting?”

Now, before I go on, what exactly is Singlish? It’s simple. Combine “English” and “Singapore” and you get Singlish. If you’ve ever been to Singapore, you’ll hear locals speak English…But not exactly the kind of English you’re used to.

Here are two images to quickly sum up what I mean: