I’ve worked in Ed-tech for over four years, and there’s one big problem we’re always trying to solve:
How can we get parents more involved in their child’s learning journey?
The more parents use our platform, the more they see the value in it, since it’s no longer an idling subscription.
Even better if they see their child’s grades improve.
More usage = higher renewal rates.
Classic SaaS retention strategy.
(Actually…it’s because parents are the ones paying us, not the kids. 😅)
But it’s going to get harder trying to get parents involved.
The pace at which a child’s syllabus evolves is mind-boggling. I get full access to the math syllabus, but some lower-grade problems can really hurt your ego.
And with so many parents working full-time, they probably have no time to teach their kids or to keep up with the curriculum.
So eventually, most parents, to put it bluntly, just want to spend money on us to get more “me-time.”
Think of them outsourcing education to someone reputable, ensuring their child’s learning doesn’t suffer or turn into endless hours of mindless screen time.
Which leads me to a nightmare-fueled prediction:
AI family members could soon become part of the household.
It’s already happening, too.
Recently, I saw an article about a company called “You, Only Virtual” that helps people create AI versions of family members.
In China, deepfakes of deceased loved ones are booming as a business.
We could soon see AI siblings created in single-child families.
Or AI parents that can talk to children when their real parents are working.
It’s inevitable. Once AI gets more advanced, and people grow more comfortable with it, the demand for personal connection, especially when family time is shrinking, will make AI family members a reality.
Now, I realise this has nothing to do with the main topic of this newsletter.
Except for the fact that AI has indeed been used to help me get ideas for metaphors and analogies and check for typos…but never writing one from scratch or without human intervention.
While some writers shy away from it, I see it as a useful tool to help me write faster and challenge the quality of my ideas.
If you want to see that in action, head over to:
