Here is a quick story before I get into it:
A friend shared his nighttime routine with us.
He dims the lights about an hour or two before heading to bed.
Apparently, dimming lights helps our bodies get ready for sleep.
It “tricks” your body into thinking there’s no daylight, which boosts melatonin production. And the more melatonin your body has, the faster and easier you fall asleep.
Sounds great.
However, his partner, who isn’t as interested or invested in this idea, also has to follow this routine.
This is the problem I see all the time with productivity advice.
Most require you to:
- Live alone
- Have a work schedule that revolves around you
They share these fancy tools, schedules, and habits that sound amazing in theory.
But they don’t work out as well in real life.
You often need to take into account the roles you play at work, at home, and in your life.
Context is everything.
The same applies to copywriting swipes, too.
You can’t simply ‘swipe’ someone’s copy and force-feed it into yours.
Here’s how I do it:
I read and take note of the emotions I get.
Am I intrigued?
Excited?
Angry?
Smiling?
Inspired?
Whenever I feel a hit of emotions, I take note of which part of the email copy did the job.
Then, I look at what happened a few lines before it and after.
It’s like pixel art. Don’t zoom into the details too much.
Instead, step back to see the bigger picture clearly.
What? Is that too abstract?
Then join my newsletter here.
If I’m doing my job right, you could feel intrigued, excited, angry, and inspired by my emails.
