Alex Ko7 ways to grab attention in any type of content you writef you want an attention-grabbing hook to your emails, start writing them through the lens of these 7 areas:Jul 24Jul 24
Alex KoWhy it’s okay to be off-topic in marketing email (sometimes)I recently signed up for a free 5-day course on public speaking.Jul 12Jul 12
Alex KoWhy looking ‘cool’ to your readers will lose you salesRecently, my wife and I went back to our usual spot for some durians.Jul 10Jul 10
Alex KoHow To “Show, Not Tell” In Email MarketingI recently watched a YouTube video on examples of “Show, don’t tell” in movies.Jul 4Jul 4
Alex KoWrite Like This To Get AttentionWrite like this if you want people to pay attention:Jul 2Jul 2
Alex KoWhy Tennis Players are Excellent CopywritersMy wife and I play tennis each week, once in the morning.Jun 24Jun 24
Alex KoGrowing A Newsletter? Here’s What I’m Doing ToA few days ago, I was on a WhatsApp group call with a friend who lives overseas.Jun 20Jun 20
Alex KoThe remedy for a failing offerI now help businesses with email marketing on a commission basis.Jun 19Jun 19
Alex KoHow To Write A ‘Pep Talk’ Email Close That Turns You Into A Trustworthy LeaderHey there,Jun 14Jun 14
